Projects

Production AI/ML systems shipped across enterprise clients in financial services, media, hospitality, and education.

Featured

• Forecasting Engine (GSC / GA4)

  Automated weekly forecasting engine for organic and GA4 traffic across 50+ clients. Generates keyword, query, and total traffic predictions with backtests, confidence intervals, and performance alerts.

  • Python
  • BigQuery
  • AWS Lambda
  • Prophet
  • Pandas
  • GitHub Actions

• Anomaly Detection & Alerting

  Anomaly detection framework using precision/recall-tuned thresholds on clicks and sessions. Identifies unusual traffic patterns and sends real-time alerts to teams.

  • Python
  • BigQuery
  • Cloud Functions
  • Scikit-learn
  • AWS SNS

• PersonaGraph (Multi-Source)

  NLP-based persona generation system that combines Google Knowledge Graph, Wikidata, DBpedia, and Wikipedia data. Uses embeddings and clustering to uncover entity relationships and build topic personas for SEO.

  • Python
  • SentenceTransformers
  • Wikidata SPARQL
  • Google KG API
  • Streamlit

• Meridian – MMM

  Bayesian Marketing Mix Modeling pipeline for budget optimization. Implements adstock, saturation, and diminishing returns modeling with holdout validation and posterior simulations.

  • BigQuery
  • Python
  • Google Meridian

• Stablecoin Depegging Study (2023–2025)

  Analyzed USDT, USDC, and DAI stability using CoinGecko API data. Studied depeg events, liquidity effects, and market cap correlations to assess systemic risk in stablecoins.

  • Python
  • CoinGecko API
  • Pandas
  • Matplotlib
  • BigQuery

• AI Forecasting Dashboard (Vertex AI + BigQuery)

  Integrated Vertex AI time series forecasting with BigQuery and Looker for automated campaign-level projections and accuracy evaluation.

  • Vertex AI
  • BigQuery
  • Python
  • Looker Studio

• Adverity Migration – PPC Dashboards

  Migrated PPC reporting stack from Supermetrics to Adverity + BigQuery. Automated daily data refresh, campaign grouping, and performance reconciliation across multiple markets.

  • Adverity
  • BigQuery
  • Looker Studio
  • GA4
  • GTM

All projects

• Sitemap Similarity Engine

  Compares website sitemaps (50–100 sites) by extracting and embedding HTML text via SentenceTransformers to measure content overlap and structural similarity.

• Sentiment & Mentions Intelligence

  Weekly automated sentiment analysis across online sources, handling client-specific negative keywords. Outputs sentiment and brand mention data to AWS S3 for reporting in Looker.

• Synergy (Paid × Organic Attribution)

  Attribution-aware analytics module quantifying overlap and cannibalization between paid and organic channels. Supports data-driven reallocation to maximize blended ROI.

• Neilson Holidays – Data Retainer

  Forecasting, anomaly detection, and GA4 data automation across bookings and traffic. Implemented automated Looker dashboards built on GA4 → BigQuery pipelines.

• Clogau & Clogau Outlet – CRM × GA4 Integration

  Connected CRM and GA4 datasets to match enquiries and bookings, enabling automated performance reporting. Implemented Advanced Consent Mode V2 to ensure compliance.

• Rivet Education – Data Retainer

  Forecasting, sentiment dashboards, and trend analysis pipelines for the education sector, enabling actionable insight reporting using GA4 and AWS.

• Tesco Bank – GA4 & MMM Retainer

  End-to-end GA4 audits, GTM automation, and MMM forecasting with budget optimization insights. Enabled advanced tracking and decision-ready dashboards.

• Royal London – Insights Automation

  Pipelines for anomaly detection, MMM inputs, and search query forecasting. Automated GA4 audits and integrated outputs into Looker dashboards.

• Looker Forecast vs Actuals Dashboard

  Automated daily comparison of forecasted vs actual traffic for multiple journey types (consumer, adviser, red routes). Highlights variance and anomalies for reporting accuracy.

• GA4 Superior Audit Template

  Comprehensive audit framework for analytics setup validation, covering consent mode, data accuracy, broken tags, and attribution issues.

• AI Mentions Tracker

  Automated module to identify AI-related mentions across web and social data. Supports reputation monitoring and competitive benchmarking.

• AI News Rundown (Automation Pipeline)

  Automated AI news aggregation pipeline inspired by Rundown.ai, using NLP to summarize and categorize industry updates for daily distribution.