Tesco Bank – GA4 & MMM Retainer
End-to-end GA4 audits, GTM automation, and MMM forecasting with budget optimization insights. Enabled advanced tracking and decision-ready dashboards.
Technologies
- GA4
- BigQuery
- Python
- Vertex AI
- GTM
End-to-end GA4 audits, GTM automation, and MMM forecasting with budget optimization insights. Enabled advanced tracking and decision-ready dashboards.