About

Senior Digital Analyst and AI/ML solutions engineer. I lead AI-driven analytics programs that have shipped to 35+ enterprise clients — including Tesco Bank, BBC World Service, and Royal London — architecting pipelines that process 200M+ events per month and Bayesian MMM models that have delivered 12–22% lifts in conversion and ROAS. My applied research on AI, ML, and Web3 reaches 1.2M+ readers via Cointelegraph. Current focus: applying AI/ML to health and clinical data systems.

What I work on

• Artificial Intelligence
• Machine Learning
• Marketing Mix Modeling
• Bayesian Inference
• Time Series Forecasting
• Anomaly Detection
• Google Analytics 4
• BigQuery
• Vertex AI
• Looker Studio
• Python
• Cloud Data Engineering
• Attribution Modeling
• Generative AI
• Large Language Models

Education

• Masters in Big Data

  University of Stirling · Stirling, Scotland, UK

  2018-2019

• BS in Software Engineering

  COMSATS University Islamabad · Islamabad, Pakistan

  2013-2017

Languages

English, Urdu, Punjabi

Current focus

Health data science and NHS digital tools. Evolving from marketing analytics to clinical/health data AI.