Stirling, Scotland, UK

I lead AI-driven analytics programs at scale.

Senior Digital Analyst & AI/ML Solutions Engineer

Senior Digital Analyst and AI/ML solutions engineer. I lead AI-driven analytics programs that have shipped to 35+ enterprise clients — including Tesco Bank, BBC World Service, and Royal London — architecting pipelines that process 200M+ events per month and Bayesian MMM models that have delivered 12–22% lifts in conversion and ROAS. My applied research on AI, ML, and Web3 reaches 1.2M+ readers via Cointelegraph. Current focus: applying AI/ML to health and clinical data systems.

About me See my work Publications
1.2M+
Readers reached via published research
Cointelegraph
35+
Enterprise clients served by AI modules I led
8 Million Stories
200M+
Events processed monthly via pipelines I architected
GA4 → BigQuery → Looker
7+
Years of applied data and AI work
2017–present

Published research

Featured projects

Forecasting Engine (GSC / GA4)

Automated weekly forecasting engine for organic and GA4 traffic across 50+ clients. Generates keyword, query, and total traffic predictions with backtests, confidence intervals, and performance alerts.

PythonBigQueryAWS LambdaProphet

Anomaly Detection & Alerting

Anomaly detection framework using precision/recall-tuned thresholds on clicks and sessions. Identifies unusual traffic patterns and sends real-time alerts to teams.

PythonBigQueryCloud FunctionsScikit-learn

PersonaGraph (Multi-Source)

NLP-based persona generation system that combines Google Knowledge Graph, Wikidata, DBpedia, and Wikipedia data. Uses embeddings and clustering to uncover entity relationships and build topic personas for SEO.

PythonSentenceTransformersWikidata SPARQLGoogle KG API
All projects →

Notable clients